Egg Is A Super FMCG

Egg Is A Super FMCG

Classifying egg as a Fast Moving Consumer Good [FMCG] will be a shock to many. Yes it is. 

This is one of the major reasons why egg distribution is a very lucrative business with an all year round demand. Not only is it lucrative for the egg distributor, it is the same for the farmer and many people in the egg value chain.

FMCG as we all know are products that have a high consumption rate per unit. This constant demand lasts all through the year. Such items may not command high profit per unit sold but its constant demand makes it a money spinner. And egg is just one of them.

Eggs are sold in the country both by major supermarkets, midsize stores and petty traders. It is not awkward that eggs are sold in about 90% of shops all over the nation.

Eggs has a multiple utility advantage. Every household with school children consumes at least a crate every two [2] weeks solely for the children. Such a family may extend such usage when they prepare meals for the entire family. Also, the fast food joints both major and local ones are heavy consumers of egg as they use it to serve delicacies like yam, Jellof rice, salad and noodles.

Here in Nigeria, eggs occupy a conspicuous component of the ever lucrative Aboki economy. For any buyer or user of egg, it is found in the shop next door.

Being a super FMCG the distributors and retailers do smile to the bank weekly as demand and supply are constant and most often cash backed.

Kingsley Chinaemerem Igwenazor - Business Development Expert.