Egg Distributors – The Bridge Between Poultry Farmers And
Retailers
In the egg production and distribution value chain, the
distributors are the bridge between the poultry farmer owners on the left and
the retailers and their clients on the right. Although there are poultry farmer
owners who have established a direct link to retailers and other direct
consumers, such farms are negligible in few.
For many farm owners who are focused in management and
production of eggs, the job of taking their produce [egg] to the retailers and
other final consumers are left for the distributors. By bridging this gap,
distributors create their own business and channel of constant income. In most
cases, they are responsible for the availability of the produce at different
sales outlet all over the nation.
The distributors technically provide the funds for the
running of the farms, break the bulk/warehouse the produce, they are the
highest risk takers in the value chain as they are responsible for moving the
items in bulk volumes from one point to another, in many cases they help the
business to remain afloat by offering credit facilities to retailers.
Another importance of the distributor is their
responsibility in locating farms in remote areas where many city dwellers cannot
reach and evacuate their produce. Thus, the unavailability of a regular
distributor in doing business with a farm dovetails to the fact that many of
their egg will remain unsold while a no link to a retailers means scarcity of
eggs in a retail outlet.
Kingsley Chinaemerem Igwenazor - Business Development Expert
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