Why Poultry Farms Don’t Offer New Distributors What They Want

Why Poultry Farms Don’t Offer New Distributors What They Want

If there is a dire need of a would be or new entrant into the field of egg distribution, it is locating a poultry farm for regular supply of fresh crates of egg. It is totally annoying that the more a distributor keep making a cash based demand from a farm, the more their offer are rejected.

From available statistics, most new distributors do place demands of 100 crates and above in their first approach to a farm or distributor. Naturally many farms can meet such demands outright but will not. They have a lot of cogent reasons for this. The summary of it all being that such a new distributors’ knowledge and future in the business is not known. To put many of the new clients at check, they offer them volumes of crates of egg between 30 – 50 weekly. This nature of offer is always rejected.

In such a situation, what will a new distributor do?

·         Start small

·         be consistent

·         grow over time

The farms are in constant dilemma of what their weekly sales would look like. They are afraid of a new entrants skipping their purchases. Such acts puts the farm in great jeopardy and may cause unseen hitches in their operations. Thus they are at home with the few who are tested and consistent.

So, start with the few volume you were allocated to, make friends with the management and existing clients, not long they will provide tons of information to you on how to get what you want. For the same farm who offered you a small volume initially, for your consistency, they will increase your allocation periodically as they increase.